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  •, Makeup

    Holiday Makeup Ideas for Every Eye Color

    For those of you who are looking for some makeup ins(ta)piration this fall and winter season we got you. Glamour, chic, glitter, glimmer, bold, bright we’ve got ideas that can work for anyone or hopefully inspire a unique creation of your own!

    Brown Eyes

    Coppers, golds, cobalts, pale blues, lilacs and deep purples like eggplant are great seasonal colors for brown-eyed beauties.

    Our go-to brown eye pallet:  Click Here

    Fall Look:

    Winter Look:

    Blue Eyes

    Coppers, grays, browns, oranges, rusts, purples, smoky pinks and turquoise/blue liners all complement a striking blue eye.

    Our go to blue-eyed pallet: Click Here

    Fall Look:

    Winter Look:


    Green Eyes

    Warm taupes, brown liners, any shade of purple, dark emerald greens, coppers, terracottas and heather grays are fabulous on our green-eyed goddesses.

    Our go to green eye pallet: Click Here

    Fall Look

    Winter Look:

    Hazel Eyes

    Nudes, warm neutrals, burgundy, soft browns…pretty much anything that makes you feel warm and cozy inside is perfect for bewitching hazel eyes.

    Our go to Hazel eye pallet: Click Here

    Fall Look:

    Winter Look:

    For those of you who want to go all out. I mean showoff some real holiday magic we also got you.

    Just some glitter sprinkle to brighten your day.

    For that Winter themed party.



    Do you know if your makeup is cruelty-free? Read here about why it’s an important thing to consider, and get a list of cruelty-free brands.



  • Makeup

    Is Your Makeup Cruelty-Free?

    Look in the mirror. Are you wearing makeup? Do you moisturize your skin? Is your hair clean? It is okay if you answered yes to the above questions or if you answered no. What you need to be asked is have you checked the facts on the brands you choose to use. Have those brands tested their products on animals or are they still testing on animals?

    Product safety is a huge concern for those producing the item and for the consumer. As the consumer, you should want to know what is going onto your skin or into your hair. You may have tried several different brands and established which one works best for you, which is great, but have you researched how those brands test their products or do you check the label for indication of animal testing?

    The label “cruelty-free” or “vegan” might be found on the packaging of the item you buy. This is usually a sign that the product has not been tested on animals before reaching your palms. However, there still begs the question if the company tests on other articles of their products. In the United States it would not be a lie for Victoria’s Secret to label a product as “cruelty-free,” yet the moment that package reaches China, it is government mandated to be tested on animals.

    Some companies will typically pay the extra expenses for the Chinese government to test their products on animals before reaching their shelves, to make a little extra money. To be sure that a brand is 100% cruelty-free, you will need to know if it also sells in China.

    For a little more information on how animal testing is done, you can check out the Humane Society’s article on Cosmetics Testing:

    A summary of the animal tests includes: swatching irritating products on bare animal skin, force-feeding products in large quantities to animals, and dropping particles into their eyes.

    I prefer to use brands that are in no way associated with animal testing. Some of my favorite brands are Smashbox, Pacifica, Tarte, and Lush. These brands do not sell in China, nor do they test on animals in the states.

    Other known cruelty-free brands are:

    Wet n Wild


    Urban Decay

    Kat Von D


    These are not the only cruelty-free makeup brands, but they are some popular ones. They can be found online, at Sephora, Ulta, Lush, JCPenny, Kohl’s, Target, or other cosmetics retailers.

    Here is a list of some brands that allow for animal testing on their products:

    Victoria’s Secret





    Mary Kay

    Elizabeth Arden


    There are things you can do if you are interested in not only changing out your everyday products for animal-free tested items but also would like to help make a difference in how allergy testing is regulated for the cosmetics industry. Check out the Humane Society’s petition and do research online. They are trying to have a bill passed that requires alternative methods to be used to test cosmetic products, as well as the ban of animal-tested products from other countries. Check out the link above to find out more information.

    If you know of any brands that support other positive movements, or are cruelty-free and not listed above, please feel free to comment down below.

  • Articles

    Colorism in India: Light vs. Dark

    Colorism in India: Light vs. Dark

    In India, there is a central obsession with light skin in the beauty industry. This obsession can be seen through the well-known product, Fair and Lovely. It is a cream that is intended for the use of lightening skin. Fair and Lovely is a product that is problematic since it encourages the colorist belief that light skin is more beautiful than dark skin. Unfortunately, it is just one of many that are often advertised to Indian citizens. Furthermore, the lightening skin cream has been very successful. According to a video produced by BuzzFeed India, the market for lightening creams was worth around 423 million dollars in 2010. This obsession with having lighter skin is not just an issue dealing with social expectations, but also has medical disadvantages. Some creams can contain harmful components, including mercury. Moreover, the preference of light skin in Indian society has had much history and has persisted for hundreds of years.

    Radhika Parameswaran, a professor in the Media School at Indiana University who currently focuses on colorism, beauty, and sexism in India, talks about several factors that have led to colorist beliefs in India. According to her, the caste system in India may play a role. In general, there is a perception that wealthier people tend to have lighter skin. This is because wealthy people had money for others to do manual labor, and the ones that did manual labor would work in hot temperatures and their skin would consequently darken. However, there is not an established correlation between the color of skin and the rank in caste, Parameswaran says. But, the perception still exists and that is one reason why fair skin is preferred. She also goes on to mention the significance of colonialism in implementing colorism in Indian society. A lot of infrastructural development in India is accredited to British colonists. Therefore, lighter-skinned can be perceived as a sign of success, even if there’s no such belief as “The white colonists are better than Indian people.” The media also has significance. Many Bollywood actors and actresses are portrayed as fair skinned. In fact, many famous celebrities in Bollywood endorse ads for lightening cream. Furthermore, it is women that are more affected by this issue. When the caste system was more prevalent, women were supposed to have children to further the lineage in the caste system. The assumption that has risen is that if a light-skinned woman has a child, that child will also be light-skinned. Colorism does also affect men. According to The Hindustan Times, 71% of Indian women would rather marry a man with lighter skin. Overall, there are many factors that have resulted in colorism in Indian society.

    There are solutions underway, though. There is a social movement known as Unfair and Lovely. There is a hashtag for it on Instagram in which Indian people who have darker skin can post pictures of themselves with that hashtag. This movement encourages Indian people with darker skin to embrace their skin. Then, a young Pakistani woman by the name of Fatima Lodhi, created an anti-colorism movement in 2013. She now goes to schools and teaches students about colorism and makes them aware of the issue. Even though colorism has deep roots in Indian society, change is on its way.

    “Radhika Parameswaran on ‘Colorism’ in India.” Claremont McKenna College,
    BuzzFeed India. “Why Is India So Obsessed With Fair Skin?” YouTube, YouTube, 28 May 2018,
    Rodrigues, Collin. “India’s Unfair Obsession with Fair Skin, Its Impact on Relationships.” Https://, Hindustan Times, 20 Mar. 2015,
    Abraham, Mary-Rose. “Dark Is Beautiful: the Battle to End the World’s Obsession with Lighter Skin.” The Guardian, Guardian News and Media, 4 Sept. 2017,
    Picture Credits: “Fair and Lovely: Skin Care.” EBay,

  • Social

    First Dates: A Tutorial

    First Dates: A Tutorial

    What does a first date mean to you? To me, going on a first date is the first real chance you have at getting to know someone. The actual date may not be as common as going to the movies and getting dinner, there are other ways to romantically get to know someone. I remember my very first “first date”. It was near the end of my freshman year of high school, and this boy I had met through a mutual friend invited me out to dinner. With permission from my parents, I agreed to go out with him.

    I was so nervous. I did not know what to wear, how to do my makeup—if I should wear makeup—where we would go, or if I was going to be expected to kiss him at the end of the night. I wasn’t sure if I would be ready to kiss him. I had even considered cancelling the date and just asking if he wanted to hang out with a group of friends sometime rather than being alone. But I didn’t.

    I flipped through every single article of clothing I had in my closet and ended up trying a few on. Nothing seemed to fit the mood right. Blue jean shorts felt too casual, my homecoming dress was too formal, a tank dress fell a little too close to casual, and my black blazer would make it feel like an interview. So, when all else failed, I went to my sister. Today you could just use Pinterest for outfit options.

    My sister said to just wear something cute and comfortable. Do you know how vague that is? Very.

    I eventually settled on a black camisole, a white cardigan, and a blue jean skirt. It may sound unfashionable now, but it seemed alright back then. It ended up being both cute and comfortable like my sister suggested. I didn’t have to change my personal style to fit for the date’s mood, which is important when someone is trying to get to know you, and vice versa.

    The next item on my list was the makeup issue. I didn’t wear a lot of makeup in high school, mostly because on weekends my Show Choir group would wear tons of it for a single performance. But during the school days I wore a little bit of eye liner and some mascara. Pretty much nothing has changed, aside from what makeup I wear to professional events. I believe a natural face can be just as beautiful as wearing makeup. Whatever feels comfortable to you, is what you should do.

    The guy I was going to be seeing knew what my face looked like on an average day, so I decided to dress it up a little bit. I watched a short tutorial on Youtube for how to do makeup, and then began applying those techniques to my face.

    With my outfit down and my face embellished, I was ready to see where the night would take us. He had planned for the two of us to eat at local Mexican restaurant. Just dinner, nothing else. I was completely okay with this. First dates are not supposed to be how extreme the other person can be when planning, but to have some time to talk in a comfortable environment. That is not to say that you can’t do fun and exciting things for a date, just try to give time to talk on the first one.

    As the night was coming to an end, we talked about what things we favored, what we are passionate about, where we see ourselves in years to come, and we even gave each other personal compliments. It felt like a huge success, and I was already planning on seeing him again.

    When it came time for him to drop me off at my home, he walked me to my door and let me know how much fun he had that night. He leaned in slightly, so I knew he was inviting me to meet him the rest of the way if I wanted. Instead, I was not yet comfortable enough to kiss him back, so I said goodnight and that I would like to see him again.

    There was nothing weird about the situation. He backed away at a comfortable pace and smiled with understanding. There is no rule that states you must kiss your date on the first one or on any of them. It is something that is nice and will come naturally with time.  We did end up going on a couple of more dates after that night, and I eventually met him halfway.

    If you are ever in need of some first date/dating advice check out these tips:

    • Only say yes if you absolutely want to go out with them. You are not obligated to “give someone a chance”.
    • Pick an outfit that feels like you but give it a little bit of an extra touch so that the other person knows you’re just as excited about the date as they are.
    • If any part of the date makes you uncomfortable, do not be afraid to say something.
    • Always come prepared to pay. Even if the person you are going out with invited you, you should be ready just in case anything happens. This brings me to my next tip,
    • The responsibility of paying typically goes to the person who invites the other person on whatever date is planned, unless you have both agreed to split the tab, or some other arrangement is made.
    • Don’t be afraid to be the one doing the “asking out”. It does not matter what gender you identify with, if you want to go on a date with someone, then just ask them.
    • Healthy Dating Tips:
  • Health

    How and Why You Should Start Taking of Your Skin Now

    The Importance of a Good Skincare Routine

    As most of us know, when we age, our skin starts to get dull, less elastic, and begins to wrinkle. So we want to start taking care of our skin as early as possible and in the best way possible to preserve our skin and slow down the aging process. Not only will your skin look its best in the long run, but the young and radiant skin you have now will look even better than it does. You only have one face, so make sure to take care of it before it is too late.

    The first thing to do is always wash your face. Personally, I have found that one skin product you don’t have to spend a lot of money on is facewash. Any drugstore product will do, especially if has exfoliating properties. My favorite brands are Neutrogena, Clean and Clear, and Cetaphil. Following this step, one should always apply toner. I have found that a lot of toners can be harsh on the skin and dry it out, so instead of a conventional toner, I have started using a product called witch hazel. Witch hazel has endless benefits; it tones your skins, stops inflammation, and even shrinks your pores. Washing your face regularly and applying witch hazel can make a huge difference in one’s face on its own.

    The second and equally important thing is moisturizing. Unlike facewash, investing in a good moisturizer is what can make a difference in what your skin looks like now and what it will look like later on down the road. You don’t have to spend $100 on moisturizer with diamond and pearl extract, but you will have to pay more than $6 for a moisturizer from Walmart or CVS. The one thing that has made all the difference in the world for my skin is my Benefit Cosmetics Total Moisture Facial Cream. While it is $40 for one container, it is potent, and a little goes a long way. Plus, you can often find it on sale. Dry skin ages your skin, so finding an excellent, concentrated moisturizer which isn’t watered down (preferably with SPF to protect from any sun damage) is one of the best things one can do for one’s skin. Even expensive products can be low quality and watered down sometimes, so make sure you are paying for the quality of the product and not just a name brand.

    Facial serums also goes a long way in skin care. They add extra moisture to one’s skin, and most serums are anti-aging, which will hopefully slow down the aging process. Serums are often expensive, but they’re worth the investment in your skin and overall confidence. Recently, I found a good vitamin-C facial serum from Radha Beauty for only $12. Vitamin-C is great for any skin type. It is anti-aging and prevents wrinkles. While the vitamin-C serum is excellent, you can also find great serums at Wal-Mart and Ulta. Finding the right serum depends entirely on one’s preference. Serum itself isn’t a necessity per say, but it is worth implementing into your skincare routine.

    The last thing one should always do, which is often overlooked, is exfoliating. This should be done at least once per week. Facial washes with exfoliating properties are good for getting extra makeup and dirt off of one’s face, but not necessarily for getting all the dead skin off the face and making it smooth to the touch. You want something that will penetrate all of the dead skin on your face. Not only does dry skin age your face, but dead skin that just sits there will age your face as well, while also making it dull. DIY exfoliators are one of the best ways to exfoliate your face. You can use honey and sugar, coffee grounds and honey, or coconut oil and sugar; the possibilities are endless. People often forget this step or just won’t do it, but it is integral to the skincare process and ensures that your skin stays smooth and radiant.

    Finding the best skincare routine for you and the products you should use can depend on factors such as your lifestyle, skin type, or even your preference on how a product works. We will all age gracefully one day. We will all get saggy skin and develop wrinkles, but proper skin care is still essential. One’s face has a lot to do with one’s confidence, so taking care of your skin and making sure that it looks it’s best will keep you looking young and radiant for as long as possible.